All Up in the Biz

Sacha Jenkins (born 1971; Philadelphia) is an American documentary director, producer, writer, musician, artist, curator, and chronicler of hip-hop, graffiti, punk, and metal cultures. While still in his teens, Jenkins published Graphic Scenes & X-Plicit Language, one of the earliest 'zines solely dedicated to "graffiti" art. In 1994, Jenkins co-founded Ego Trip magazine. In 2007, he created the competition reality program ego trip's The (White) Rapper Show, which was carried by VH1. Currently, Jenkins is the creative director of Mass Appeal magazine.