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Using morgue photos, newsreel footage, and a recording by Lena Horne, Cuban filmmaker Santiago Alvarez fired off 'Now!', one of the most powerful bursts of propaganda rendered in the 1960s.

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01-01-1965

Release Date

CU

Country

6.2

Rating

43

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-

Age Rating

5 min

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Director
Santiago Álvarez

Santiago Álvarez

He studied in the United States but in the mid-1940s returned to Cuba, where he worked as a music archivist in a television station and participated in Communist Party activities.[1] After the Cuban Revolution he became a founding member of the Cuban Film Institute (ICAIC) and directed its weekly Latin American Newsreel.[2] One of his most famous works, the short Now (1964) about racial discrimination in the US, mixed news photographs and musical clips featuring singer/actress Lena Horne. Other well-known works included the anti-imperialist satire LBJ (1968) and 79 Springs (1969), a poetic tribute to Ho Chi Minh. In 1968, he collaborated with Octavio Getino and Fernando E. Solanas (members of Grupo Cine Liberación) on the four-hour documentary Hora de los hornos, about foreign imperialism in South America. Among the other subjects he explored in his films were the musical and cultural scene in Latin America and the dictatorships which gripped the region. The second chapter of French director Jean-Luc Godard's Histoire(s) du cinéma is dedicated to Álvarez, amongst others.[3] He died of Parkinson's disease in Havana on May 20, 1998 and was buried there in the Colon Cemetery.
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