In one place the sun rises, in another place the sun sets. When a woman's hair grows long, a man shaves off his full beard. The time may be different, but time passes in the same way in every place. The earth turns and the sun rises again... A time signal animation on the theme of "time" created for the digital signage of the Lumine Ikebukuro store. Each of the multiple frames has a structure that loops endlessly.