Bruna Steudel

Ultra Baby

Nowadays technology has become the center of pregnancy experience, guiding expectants steps and dominating their lives during the months of child-bearing. Medical exams have been transformed in a show, motivating a range of fetus souvenirs creations, like pendants and other paraphernalia. Brazil is pioneer in transforming three-dimensional intrauterine images into objects for different purposes.

My Reborn Baby

The Birth of a baby is a very special moment and it’s no different for the reborn moms, with the difference that their children come by means of storks. This is the name given to artisans who turn vinyl molds into hyper-realistic dolls. The narrative follows as a production line, going through the process of manufacturing, industrial and craft, which gives the dolls hyper-realistic features. And it approaches end consumers, collectors or people who adopt care routines, just like we give away to our children. A film about the pure and simple feeling of motherhood – and the market that grows around it.