Joris Clerté

Pif, Behind the gimmicks

Taking stock of the extraordinary adventure of "Pif Gadget", a French publishing phenomenon of the 1970s-80s and even of the whole history of children's press. For the comic-strip magazine with the iconic dog, created in 1969 by the French Communist Party, often reached a million copies. With editions available for all of Europe (including Germany, under the title Yps), and on both sides of the Iron Curtain.