Mike Heffernan

The Cigarette Surfboard

Impassioned surfer Taylor Lane builds a functional surfboard with 10,000 cigarette butts collected from California beaches. The Cigarette Surfboard becomes a platform to learn from professional surfers who are working to protect the ocean, and the symbol of a grassroots campaign to hold Big Tobacco accountable for their toxic, plastic waste. Surfing is the medium, but the message is universal.