Peter Salmon is a British television producer and executive. He is Chief Creative Officer of global content creator, producer and distributor Endemol Shine Group, leading the company’s creative direction globally and overseeing the Group’s UK business. Prior to taking his current role in April 2016, Salmon was Director of BBC Studios, the corporation's production arm, and before that held a number of senior BBC roles including Chief Creative Officer of BBC Vision, effectively overseeing all of BBC television's in-house programme production, and Director of BBC North.