Renata Ursaia

Way Beyond Weight

Today, one third of Brazilian children are overweight. This is the first generation to introduce diseases previously restricted to adults, such as depression, diabetes and cardiovascular problems. This documentary examines the case of childhood obesity in the country especially, but also in other countries in the world, interviewing parents, school representatives, and government officials responsible for food advertising.

Criança, a Alma do Negócio

Filmmaker Estela Renner analyzes the effects that mass media and advertising have on children, showing how the industry discovered that they are the best targets for selling products. In addition to listening to them, the film talks to parents who report how influential their children are at home and how this is directly linked to advertisements, and experts debate the negative effects of this exposure.