It's What's Inside That Counts

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Parodies social media, advertising, children’s television programmes and fairy tales, subjects that appear frequently in Maclean’s work. The film borrows techniques global corporations use to sell well-being, youth and happiness by bombarding us with imagery and preying on our anxieties.

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Writers

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Producers

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Budget

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Revenue

29-10-2016

Release Date

GB

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Rating

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Age Rating

30 min

Runtime

Released

Status

English

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Director
Rachel Maclean

Rachel Maclean

Rachel Maclean is a multi-media artist born in 1987 in Edinburgh. Using film and photography, she creates outlandish characters and fantasy worlds which she uses to delve into politics, society and identity. Wearing colourful costumes and make-up, Maclean takes on every role in her films herself. She uses computer technology to generate her locations, and borrows audio from television and cinema to construct narratives with a comedic touch. Maclean lives and works in Glasgow.
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